Product Discovery:
The Science Behind Qualitative Research

Talking to your users is great. Doing it well is better. We hear every day that you need to speak to your customers to understand their needs and solve their problems. But who really knows how to do this? How to prepare interviews so as not to induce bias?

In this session, we will delve into the social sciences and, more specifically, qualitative research to rediscover how to set up a scientifically valid research method. We will discuss the research hypothesis, interview guide, and much more.

• Anmerkung: Dieser Vortrag findet auf Englisch statt.

Vorkenntnisse

• Even though the content is accessible to anyone, it's best to have a basic knowledge of product discovery.

Lernziele

• The goal of this session is to prove to the audience that the effort to take a more scientific approach to product discovery isn't big.